Noon by Noor FW24 stole the spotlight at LFW

Noon by Noor FW24 – the collection and details about the brand

As London Fashion Week 2024 draws to a close, I am thrilled to share quickly my insights on this season. For sure, it will be a season full of captivating designs. The cutting-edge trends are making me so excited for what’s next.

Among the standout showcases that left a lasting impression, Noon By Noor undoubtedly stole the spotlight this year at LFW. Although categorized as a presentation, the atmosphere exuded all the grandeur of a full-fledged runway show, with captivating catwalk moments interspersed throughout the two-hour affair. I can say it was my favourite presentation of the season and I hope you will enjoy it as well!

My first impression of Noon By Noor

This was my first encounter with the brand’s pieces in real life, and let me tell you, it lived up to the hype! Alright, let me paint you a picture of the scene at London Fashion Week for the Fall/Winter 2024 collection, dubbed ‘Winter Solstice.’ It was like stepping into a fashion fairy tale, with jaw-dropping pieces around every corner.

Picture this: Cherry red trenches strutting their stuff, stealing the spotlight. But you know what caught my eye at Noon by Noor FW24? The shorter version of the classic beige trench with an accentuated waist. It was like love at first sight. You can see more in the reel I have posted on my IG here:

Getting to know the brand

Of course, we have to talk about the story behind this amazing brand. The incredibly talented cousins, Sheikha Noor Rashid Al Khalifa and Sheikha Haya Mohamed Al Khalifa are the creative masterminds of Noon by Noor.

The cousins are well-known in the fashion industry for their exquisite craftsmanship and visionary designs. So, once again, they managed to captivate the audience with their latest collection. The collection is called “Winter Solstice” and was presented at London’s iconic Somerset House on February 16.

The cherished luxury womenswear label “Noon By Noor” holds a unique charm and is impeccably crafted. I was so excited to be part of their launch of the much-awaited Fall/Winter 2024 collection at the prestigious London Fashion Week.

Noon By Noor FW24 collection

I absolutely adore the Fall/Winter 2024 collection from Noon By Noor! I would get all the pieces and cherish them forever. The entire collection is like a symphony of elegance and sophistication. All in all, it just seamlessly merges that contemporary edge with a timeless charm. More than that, the latest collection from Noon By Noor is distinguished by its tribute to the essence of nature. This was achieved through the seamless integration of country tweeds to create soft, light, and exquisitely tailored pieces. You can feel the brand’s commitment to sustainability and eco-friendly fashion choices shining through in this collection. They’ve expertly woven together natural elements with contemporary designs, showing that style and environmental consciousness can go hand in hand.

Photo Credit: Cristina Pop –

More than that, the collection boasts a stunning array of hues including grey, olive, beige, and cherry red. Quickly it will transport you to a tranquil winter wonderland. It is a lovely collection inspired by the captivating beauty of nature.

Also, the reimagined trench coats and outerwear steal the show. With their intricate detailing, perfectly complemented by matching hats, it radiates an air of effortless chic I would wear every single day.

Details about Noon By Noor FW24

What stands out in this collection is how it celebrates craftsmanship and innovation. I mean, just look at how they’ve blended corsets with practical gear – it’s a total game-changer! And those bold clashes of proportions, the attention to detail, and those daring colour combos? They’re like a nod to all those trailblazing women who’ve made their mark in fashion history.

Ever since its launch in 2008, the brand Noon By Noor has been setting the bar high in the world of luxury womenswear. And let me tell you, it’s no wonder they’ve earned such a stellar reputation. Their attention to detail and commitment to quality are simply unmatched.

With their impressive track record of showcasing at prestigious fashion events like London Fashion Week and New York Fashion Week, Noon By Noor continues to redefine the boundaries of contemporary fashion in the most captivating ways possible.

noon by noor pop cristina
Photo Credit: Jack Day


Sheikha Noor and Sheikha Haya are taking Noon By Noor to new heights, keeping it at the forefront of luxury fashion. Each collection reaffirms its commitment to empowering women and celebrating individuality. All fashion enthusiasts can’t wait for what’s next, as Noon By Noor remains a symbol of elegance and timeless allure. I hope I will get to show you more about their future collection next season – I’m already excited!


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