Have you heard about Moncler Genius these days? I’m pretty sure you did, if you are living in London – it was everywhere! The Art of Genius exhibition space took over the capital of the UK quickly. This was the first time Moncler Genius was presented in London at the same time as the London Fashion Week (17th of Feb to 23rd of Feb).
If there’s an event that I would have loved to attend this LFW season, that’s the Moncler event – it was truly genius. I have watched the live streaming online (on their website Moncler ) and I was surprised to see how impressive the entire thing was.
How was the event?
In short, one word is enough: Genius. I simply loved how creative was everything – from start to end. Artists like Pharrell Williams and Alicia Keys, rapper Jay-entertainment Z’s company Roc Nation, and brands Mercedes-Benz and Adidas Originals, among others, had their own spaces to present their really creative concepts.
For example, models strolled through a set covered in the grass while wearing khaki camping clothing for Williams’ “Art of the Terrain” idea – such a dreamy and unique space.
At the Adidas location, other people posed in a variety of vibrant coats, gloves, and puffer jackets. Also, I absolutely loved the clothes at the Adidas corner! All the puffers make me excited about the next winter already – even if I am a summer person 100%.
The best corner I think was the Mercedes one. For sure, their new car with a clear design was presented in a unique space – “Art of Imagination”.
A new phase for Moncler Genius in 2023
In my opinion, it was one of the best events at London Fashion Week. Unfortunately, it was quickly sold out, and I haven’t got a ticket in time. But can you believe they offered a one-hour live concert with Alicia Keys? Who wouldn’t be excited to see that, you know, out of the blue? I know I would have loved it.
The live show, named “The Art of Genius 2023,” had an incredible lineup from the beginning. If featured friends of the house including Alicia Keys, Pharrell Williams, Palm Angels, and Frgmt. Also, they have partnered with incredible brands such as Mercedes-Benz, Adidas Originals, Salehe Bembury, and Roc Nation by Jay-Z. The entire
About Moncler and co-creation at Olympia, London
Moncler said earlier this month that it was transitioning from the fashion collaborations initiative called Moncler Genius, which it started in 2018 and saw guest designers showcase several iterations of its coats, “to a platform for co-creation across other industries.” The idea of co-creation with Moncler turned out fresh and interesting. It made me really excited to see the next events from this series.
More than that, they are really focused on innovation in all domains and they are ready to create new ways of experiencing the brand. I can not be more excited when I see so much creativity in a brand. It slowly becomes more and more interesting – a hub of creativity, freedom, and communication. This makes the brand really unique and interesting to watch.
So, with its “The Art of Genius” live show, the brand Moncler, known for its puffer jackets, took over the Olympia London exhibition center in West London. It was a truly special concept and a fabulous exhibition presented live. Slowly, technology is taking over the place when it comes to fashion and we can see it around all the Fashion Week presentations in London. What do you think about this switch?
