H&M Studio presents their latest collection called ”Treasure Forever” – a collection available in stores and online starting from the 18th of February 2021. Of course, every year I am really interested in this premium and usually spectacular collection. So, I am looking upfront for the previews online and I am saving my favorite items on my account a few days before it’s available. Surely, I look forward to buying the best pieces when they become available but, most of the time they sell out my size so so fast. You really need to mark the day out in your calendar and be there early.
Shop H&M Studio Collection
Shop here H&M Studio SS21 Collection
This year I wasn’t really lucky (maybe because everyone is shopping online in London these days due to lockdown). Hopefully, I will be able to wake up early to put my hands on the best pieces they will have in the next collection.
If really want something, you have to be online when everything goes up. Otherwise, you won’t be able to shop their best pieces in time. That’s what happened in my case this year, unfortunately. I forgot to check everything first thing in the morning and by noon the jackets were gone. The same happened with the white swimsuit. I will keep an eye on the website just in case they will restock it but I was so upset to see that I missed all the items I really wanted.
About the Studio SS21 campaign
Mostly, the SS21 campaign mirrors this enigmatic energy with a film that sees ten talents embody self-love, power, and individuality as they traverse both real and fantasy worlds. Therefore, it’s such a lovely and modern story. More than that, I admired the campaign and the fun video presentation. Also, I just love how creative are all these collaborations with H&M.
‘The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever.’
Ann-Sofie Johansson, Creative Advisor at H&M.
About H&M Studio SS21
To sum up, the collection is infused with the timeless appeal of enchanted explorers and daring dreamers. Also, the H&M Studio SS21 collection offers strong sartorial hits with versatile modern casuals. More than that, it’s crafted, in the majority, from sustainably-sourced materials.
So, this collection’s key pieces consist of the jacquard knitted sweater; the crushed velvet fringed black sweeping dress and the over-the-knee black boots in VEGEA leather. Nevertheless, an electric color palette of coral-orange and neon yellow is inspired by treasure and aquatic creatures. The collection is balanced by neutral tones of beige and black. All the colours are so versatile and everything works really nice together.
In my opinion, this collection is the perfect balance between the comfy and cool, and I would wear almost every single piece of it. It’s such a fun and yet colourful combo! I would be really excited to wear these pieces on a day-to-day life but also at a festival, for example.
About H&M Studio
H&M Studio is H&M’s most fashion-forward offering and it’s one of my go-to stores. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually. In conclusion, if you have the chance to buy any of the pieces don’t think twice while you have any of these items in your basket. For sure, it’s not gonna be back another round.