What an exciting collaboration! Following an exclusive pre-drop of four dresses, H&M is delighted to announce that its collaboration with the Colombian designer Johanna Ortiz.
The collection was launched in full in March 2020. Moreover, the 19-piece collection spans feminine dresses, tops, skirts and swimwear. All her creations feature the exotic colour palette, tropical florals and dramatic silhouettes that have become synonymous with Ortiz’s statement-making label. Therefore, you can buy the main collection online and in stores.
Here you can watch a Try-on of my favorite dresses of this collection:
MORE ABOUT THE COLLECTION:
Firstly, the collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energized colourways.
Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ortiz’s personal favorites – and the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity.
H&M Spring Haul TRY ON 2020 | Johanna Ortiz
“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design. I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair”Johanna Ortiz, designer and CEO
Therefore, here you can find the pieces featured in the video:
The first dress, H&M x Johanna Ortiz FLOUNCED CRÊPE BROWN DRESS: https://bit.ly/3e6FqsX
Second dress, H&M x Johanna Ortiz CRÊPE BLACK AND WHITE WRAP DRESS: https://bit.ly/3c3AxPN
Third dress, H&M x Johanna Ortiz CRÊPE MAXI YELLOW DRESS: https://bit.ly/3e4yNHK
Fourth dress, H&M x Johanna Ortiz Patterned flounced dress: https://bit.ly/2URTQpf
Fifth dress, H&M x Johanna Ortiz FLOUNCED Leaf print DRESS: https://bit.ly/2xWjHDG
Sixth dress, H&M x Johanna Ortiz Linen shirt floral dress: https://bit.ly/3aTUPuD
Seventh choice: H&M x Johanna Ortiz Puff-sleeved white top: https://bit.ly/2RkEgAC
Eighth choice: H&M x Johanna Ortiz PUFF-SLEEVED BLACK TOP: https://bit.ly/3aTuxZJ
Ninth choice: H&M x Johanna Ortiz Linen shirt white dress: https://bit.ly/3aTuNb9
In conclusion, I hope you liked watching my H&M HAUL and if you wanna see more videos like this please let me know in the comment section!